The History
Lauren Davidson, owner and designer, has worked in the bridal and floral industry since the age of 15, but has had a love from a very young age. Instead of dolls or toys, she chose to play with bridal magazines.

Working at four different florists and House of Brides Couture on Michigan Avenue in Chicago as a bridal consultant, she has learned all aspects of design, service, and what it takes to be successful.

Her passion for her work is evident in every piece she creates. Every flower, piece of greenery, and accent must be precisely placed. Striving for perfection, she does not rest until every bouquet, arrangement, centerpiece, and ribbon is flawless.

The Designers
Married in February 2002, Lauren and her husband, Joel, reside in Norton Shores. They stay very busy helping brides and clients plan the perfect event, as well as running their other business – Go Gear. Joel and his two brothers opened Go Gear in September 2004 and have been working hard to grow the business.